AI in Business: How Companies Are Leveraging Generative AI to Gain a Competitive Edge

In the fast-paced business world, AI has firmly established itself as a game-changer. In the last month alone, hundreds of new AI tools have emerged, with a staggering total of over 7000 in the last few years. However, as Everypixel’s CEO Dmitry Shironosov once noted, merely integrating AI as a fancy new technology into a few business processes isn’t enough to establish and maintain a competitive edge. Indeed, success belongs to those who dare to rethink their business from the ground up. This post explores the transformative potential of generative AI in different business domains, showcasing successful use cases.

Marketing and Sales

AI is becoming an essential tool in enhancing customer experience, team productivity, and company growth. Whether it’s blog posts, product descriptions, or mailing campaigns, GenAI streamlines the writing process while ensuring a consistent brand voice across all content. With just a few prompts, businesses can effortlessly generate a variety of detailed and creative advertising ideas, posts for social networks, email newsletter content, website materials, and more. With GenAI by the side, companies can improve productivity, reduce mistakes and achieve higher conversion rates.

Such a case has recently released Coca-Cola Company, stepping into the field of generative AI with its latest advertisement. In February 2023, Coca-Cola made headlines by revealing its collaboration with OpenAI’s DALL-E and ChatGPT, aiming to enhance marketing and explore ways to improve business operations and capabilities. This groundbreaking collaboration led to the launch of an AI-powered campaign, Masterpiece, that has taken the world by storm. This creative advertisement brings together some of history’s most renowned artworks with cutting-edge artificial intelligence technology, creating a unique and engaging experience for viewers.

Customer Service

AI has already transformed the way customer service works, coinciding with the ever-rising expectations of today’s customers. According to McKinsey, two-thirds of millennials expect real-time customer service while three-quarters of all customers seek consistent cross-channel support. This is precisely where GenAI steps in, swiftly generating step-by-step instructions and resolving a majority of inquiries, whether through live chats or customer service calls. A virtual assistant, ready to help at any moment, undoubtedly enhances the customer experience, building a sense of trust and loyalty that, in turn, propels business growth.

While AI-powered customer service is changing the game, there’s still work to be done to fully meet customer expectations. Using AI as a mere supplementary tool to support services often falls short of achieving the desired results. Even though companies can now introduce AI, like ChatGPT, trained on their knowledge base, into chatbot support, its performance can sometimes disappoint.

The significant influence of AI on customer service is evident through the integration of smart assistants like Alexa, Google Assistant, and Siri. These virtual assistants aren’t just embedded as fancy support features and their role extends beyond just answering customer queries. They’re seamlessly integrated into the entire product experience, serving as a well-designed feature that also encompasses customer support services.

Content Production

Content creation has never been easier thanks to AI. GenAI has become a powerful tool, reducing time and effort to produce quality content. By effortlessly generating voiceovers in multiple languages, GenAI ensures the widespread accessibility of a brand’s marketing materials, overcoming language barriers. AI-powered face swap technology opens the door to innovative advertising strategies, allowing brands to interact with their consumers in unique and novel ways. The once laborious process of content localization has been simplified by GenAI, fostering a smooth transition of business content across different geographical landscapes. In essence, GenAI accelerates and enriches content creation, equipping businesses with the tools to thrive in a content-centric world.

Everypixel complements these advancements and offers AI-powered content production solutions, facilitating efficient engagement with audiences and enhancing workflow. Everypixel Lipsync seamlessly blends video and voiceover, accurately syncing lip movements with speech in multiple languages. By utilizing our Text-to-Speech API, creators can easily automate audio and video production. With these advanced algorithms, every business can simplify content localization, create realistic, high-quality dubbed videos and personalized content. 


Companies are already leveraging GenAI to reduce time-to-market, accelerate the development lifecycle, and seize the lead in launching new products or features. Working alongside human developers, GenAI becomes a proficient assistant in crafting high-quality software. AI-powered tools aren’t here to replace human developers but rather to enhance their capabilities: to help in finding suitable solutions, suggest optimizations and assist in debugging. GenAI can generate code snippets, functions, and even design entire software modules, making development smoother and more efficient than ever before.

One of the top examples is Github CopilotAccording to its gathered data, the AI tool helps developers speed up coding by 96%, particularly when dealing with repetitive tasks. With the help of AI, they can focus on more satisfying work and solving bigger problems, and stay in the flow longer. Remarkably, 88% of developers report increased productivity.

Legal Services

In fact, the scope of using AI goes far beyond the realms of software development and marketing. As we witness AI’s role in the Chinese legal system, where it recommends laws, drafts legal documents, and even identifies potential human errors in judicial decisions, it becomes increasingly evident that AI’s potential in handling business legal matters is vast. The day when artificial intelligence could assume responsibility for managing all business legal affairs may not be too far away.

The integration of GenAI in various aspects of business, from software development to customer services, serves as a compelling illustration of its transformative capabilities. As AI continues to evolve, its ability to automate tasks and propose optimized solutions will further solidify its role as an essential tool for business advancement. In the era of digital transformation, those who can effectively harness the power of AI will undoubtedly seize a competitive edge, driving innovation and productivity to new levels.

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