Tag: AI workflow

  • What GPT Image 2.0 Delivers for Marketing Teams — and Where It Falls Short

    What GPT Image 2.0 Delivers for Marketing Teams — and Where It Falls Short

    Marketing teams have a volume problem. A single campaign across Instagram, LinkedIn, YouTube pre-rolls, email, and landing pages produces 30–50 distinct pieces of assets. Quarterly, that’s 120–200. Annually, it compounds into a production operation that most budgets can’t sustain. GPT Image 2.0 is the most technically capable image generation model available for that problem as…

  • AI Tools for Marketers: A Personal Survival Guide

    AI Tools for Marketers: A Personal Survival Guide

    Summary A marketer's personal account argues that AI-generated content is easily recognized and damages trust, while human-written text polished by AI works well, so AI should sharpen thinking rather than replace it. There’s a specific feeling I couldn’t shake for the better part of last year. Imagine being stuffed inside a washing machine — except…